But, after all, how can we develop, legally and effectively, promotional materials for foodstuffs and food supplements?<\/p>\n\n\n\n
From a regulatory point of view, all content used in the preparation of promotional materials must ensure compliance with current legislation\/regulations prior to their use. It is also essential that it has the following characteristics:<\/p>\n\n\n\n
\u2022 Consistent with information (scientifically approved information and claims);<\/p>\n\n\n\n
\u2022 Truthful and not misleading;<\/p>\n\n\n\n
\u2022 Presents a fair balance of product effectiveness and risks;<\/p>\n\n\n\n
\u2022 Images or graphics supported by current legislation\/regulations;<\/p>\n\n\n\n
\u2022 Appropriate use of brands, copyrights and other intellectual properties;<\/p>\n\n\n\n
\u2022 Limit the company's exposure to liability.<\/p>\n\n\n\n
Regulation (EU) n.\u00ba 1169\/2011 of the European Parliament and of the Council of 25 October 2011 mentions fair information practices (including advertising) applicable to foodstuffs, including food supplements. Directive 2002\/46\/EC of the European Parliament and of the Council, of June 10, 2002, as well as Decree-Law n.\u00ba 118\/2015 of June 23, also clarify the good practices applicable to the advertising of food supplements.<\/p>\n\n\n\n
The person responsible for the information (advertising) provided to the general public about foodstuffs and food supplements is the food business operators (FBO) who places the product on the market. If this operator is not established in the European Union, the importer will be responsible.<\/p>\n\n\n\n
If you have doubts about the legal compliance of your promotional materials, Pharmilab has a specialized team to clarify them. <\/p>","protected":false},"excerpt":{"rendered":"
Mas, afinal, como poderemos desenvolver, de uma forma legal e eficaz, materiais promocionais para g\u00e9neros aliment\u00edcios e suplementos alimentares? Do ponto de vista regulamentar, todo o conte\u00fado utilizado na elabora\u00e7\u00e3o dos materiais promocionais dever\u00e1 garantir a conformidade com a legisla\u00e7\u00e3o\/regulamenta\u00e7\u00e3o vigente antes da sua utiliza\u00e7\u00e3o. \u00c9 imprescind\u00edvel tamb\u00e9m que este apresente as seguintes caracter\u00edsticas: \u00b7 Consistente […]<\/p>","protected":false},"author":3,"featured_media":335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,12],"tags":[],"class_list":["post-334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentos-e-bebidas","category-suplementos-alimentares"],"_links":{"self":[{"href":"https:\/\/pharmilab.likealot.pt\/en\/wp-json\/wp\/v2\/posts\/334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pharmilab.likealot.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pharmilab.likealot.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pharmilab.likealot.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pharmilab.likealot.pt\/en\/wp-json\/wp\/v2\/comments?post=334"}],"version-history":[{"count":1,"href":"https:\/\/pharmilab.likealot.pt\/en\/wp-json\/wp\/v2\/posts\/334\/revisions"}],"predecessor-version":[{"id":336,"href":"https:\/\/pharmilab.likealot.pt\/en\/wp-json\/wp\/v2\/posts\/334\/revisions\/336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pharmilab.likealot.pt\/en\/wp-json\/wp\/v2\/media\/335"}],"wp:attachment":[{"href":"https:\/\/pharmilab.likealot.pt\/en\/wp-json\/wp\/v2\/media?parent=334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pharmilab.likealot.pt\/en\/wp-json\/wp\/v2\/categories?post=334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pharmilab.likealot.pt\/en\/wp-json\/wp\/v2\/tags?post=334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}